Our Goal:

The Back 2 School Festival was founded on the belief that every child deserves to start the school year feeling confident and prepared. A child that feels confident is more likely to succeed.

What is B2SF?

Honored Recipients of the Watauga County Schools Servant’s Heart Award

We are honored to share that our Back 2 School Festival Planning Committee received the Servant’s Heart Award, the highest recognition given by Watauga County Schools. This acknowledgment means so much to us, as it reflects the heart of our mission and the dedication we pour into serving students and families each year.

This award belongs to our entire community—our volunteers, sponsors, partners, and everyone who helps make the festival possible. In 2024, we served a record 1,964 students, and we are proud to continue this work with gratitude and purpose.

Serving Watauga County Families since 2013

  • "As a mom of 3, school shopping adds up quickly. What means the most is that my kids still get to make their own choices, picking out shoes and a backpack they really like. That choice makes them so proud to walk into school on their first day. My kids look forward to it every year!"

    — Kathryn

  • "My favorite part was picking my own backpack. It has space for all my stuff and I had fun playing games with my friends."

    —Sarah, Age 7

  • “The outpouring of generosity from all corners of the community resulted in hundreds of children & families able to start the school year fully prepared to learn & succeed.”

    —Dr. Scott Elliot, FORMER Watauga County Schools Superintendent

  • "I got black Nike's and they look really cool and help me run fast. I can't wait to wear them on my first day."

    — Chris, Age 13

  • "The driving force is the excitement that you see here. You have kids so excited to get their backpacks and they’re showing their teachers their new backpack and they’re showing off their new shoes and it’s just exciting to see the excitement on these kid’s faces — makes it all worth it."

    —Kendra Sink, Back 2 School Festival Coordinator

  • "“At the heart of the Back 2 School Festival is our community’s unwavering support for our schoolchildren. This event is about making sure every student feels seen, supported, and ready to take on a new school year.”

    — Anna Floyd, Back 2 School Festival Media Coordinator